2013 year-end Atlanta radio ratings: V-103 shows vulnerability

Radio and TV Talk

V-103 has been a powerhouse for much of the past two decades, virtually always at the top of the ratings, often by wide margins. Its huge number of loyal listeners were the envy of any station in any top 10 market. Over the years, it has successfully fended off aggressive attacks from rivals on the younger (Hot 107.9) and older end (Kiss 104.1, Majic 107.5 and Praise 102.5).

In the year-end 2013 Nielsen ratings, the station remains No. 1 among all listeners, 25 to 54 year olds and 18 to 34 year olds. It finished with a 7.8 share.

But not all is copacetic.

Last year, V-103 finished with an average of 7.8 share, a drop of 14 percent from 2012. The gap between V-103 and the No. 2 station was nearly two shares in 2012. By 2013, the gap had closed to less than a share. Ratings really only…

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